A high-energy leader and innovator with over a decade of experience in design, possessing the problem-solving expertise, leadership skill, and critical, data-driven approach that are fundamental elements of a high-performing creative team. Currently seeking design leadership roles.
Leadership @Pinterest: I started at Pinterest with 3 direct reports, and by my 6th month on the job, I was leading a high-performing team of 12, a team referred to as the “most efficient at the company.” One of my direct reports said “Never have I had a manager that cared so much, not only about my work, but also my career. She’s always mentoring and pushing
me to ensure we hit goals along a steep, planned trajectory. We have regular feedback conversations and a continued open dialogue regarding my performance.”
Creative Direction @Macy’s.com: At Macy’s, I acted as a right hand woman to our creative director. I gave creative direction myself, and was responsible for relaying and interpreting her guidance into actionable feedback for the design team.
Verizon Wireless Campaign @Apple: I led the creative e ort for the largest campaign iAd (Apple’s advertizing arm) had ever done. I collaborated with Sales and Accounts teams to brainstorm how our feature set could satisfy Verizon’s campaign KPIs, and created a series of custom ad units. The campaign was a success and led to a greater YoY investment.
Creative
Creative Direction
Design
Ideation
Synthesis
Testing
Strategy
Storytelling
Guidance
Feedback
Leadership
Building Teams
Scaling Teams
Motivation
Presentation
Innovation
Collaboration
Targeted Comms
Skills mapping
Trajectory mapping
Efficiency
Reporting
Problem Solving
Process Design
Optimization
Freelance Design (01/08-Present)
Exploratorium, LegalWin, Tribalí Foods, Tribeca Film Festival, Muttville, etc.
Pinterest (04/16-08/17)
Built and led a team of producers responsible for the seamless execution of all product and brand work
Created and shepherded first project management system across design and production teams
Managed operations for a design team of over 60, including review cadence and education
Navigated design challenges for the team, including misinterpreted layouts, conflicting feedback, etc.
Apple iAd (07/14-05/16)
Revolutionized the way clients used our feature set via creative design solutions
Produced custom ad experiences for global advertisers including P&G, Verizon, Target, Pepsi, GM, AMEX
Trained LATAM creative agencies, guiding them through bespoke ad creation with proprietary tools
Aligned with developers to map technical feasibility of client requests
Macys.com Digital Agency (12/09-07/14)
Right-hand woman to Creative Director, interpreting and relaying actionable feedback to designers
Developed creative solutions that satisfied campaign objectives seamlessly across multiple platforms
Guided developers, ensuring designs were implemented accurately
Interpolls Rich Media (11/07-12/09)
Recommended multi-platform and multi-phase campaign executions based on client KPIs
Developed strategic rich media campaigns for major clients such as Unilever, Johnson & Johnson, Fox
Designed demo content, then edited to final ad units based on feedback
Schwartz & Benjamin Footwear (02/06-11/07)
Designed sample and production-ready footwear via Adobe Suite
Merchandised samples for external PR teams’ advertising needs
Graphic Design@School of Visual Arts, Parsons
MBA (started) @Baruch College
BA Studio Art @Tulane University
Illustrator, Photoshop, InDesign, AfterEffects, Sketch, Invision, Keynote, Powerpoint, JIRA, Trello, Asana, Basecamp, Dropbox, Excel, Visio